Make-up Studio Amsterdam was founded in the 1980s by a small group of makeup specialists led by make-up artist Wil 't Hek in Amsterdam, the city of art, tolerance and diversity. As an expert in facial art and theater cosmetics in the 1980s, Wil van ’t Hek realized that he could use his knowledge and apply it to the makeup business. He became one of the first make-up artists in the world and started training other make-up professionals. As passionate as Wil is about makeup, he was determined to work with only the best quality products. Not satisfied with the quality of the makeup on the market, allowing him to make his own line with top quality ingredients from the best factories in Western Europe. Make-up Studio was born.